Privacy Policy

Last Updated: 27 August 2026

How This Policy Works

Appd publishes several different apps. They are not alike: some require an account, some do not; some collect location, most do not; one is made for children. A single set of promises could not describe all of them honestly, so this policy has two parts.

  • Part 1 — the shared core. Commitments that apply to every Appd app, without exception.
  • Part 2 — an annex for each app. Exactly what that app collects, who it shares data with, how long it keeps it, and where it is processed.

Read the core and the annex for your app together. The annex describes the specifics for that app. Where an annex says something more specific or more protective than the core, the annex governs.

App annexes:

Who We Are

Appd is an Australian software developer. In this policy, "we", "us" and "our" refer to Appd. "You" refers to the person using the app — or, for an app used by a child, the parent or guardian responsible for them.

You can reach us at any time at [email protected].


Part 1 — Shared Core

Everything in this part applies to every app we publish.

What We Collect

What we collect differs from app to app, and the annex for your app lists it item by item. Across all our apps, the general categories are:

  • Identifiers — in some apps an account you create, in others a random identifier generated on your device that is not linked to your name or email.
  • Content you provide — the things you deliberately put into the app.
  • Operational data — the limited technical information needed to run the service, prevent abuse and fix faults.

We collect what an app needs to work, and we say so in its annex. If an app does not need something, it does not ask for it.

How We Use Your Information

We use the information described in each annex to:

  • Provide and operate the app and its features
  • Authenticate you and keep your data separate from other people's
  • Enforce usage limits, prevent abuse and protect the service
  • Diagnose faults and fix technical problems
  • Respond to your questions and support requests
  • Meet our legal obligations

What We Never Do

These commitments hold across every Appd app:

  • We do not sell your personal information, and we do not trade, rent or otherwise disclose it for anyone else's commercial gain.
  • We do not use your information for advertising. We do not run ads in our apps, we do not share data with advertising networks or data brokers, and we do not build advertising or behavioural profiles.
  • We do not track you across other apps or websites, and we do not buy data about you from anyone else to combine with what we hold.

Who We Share Information With

We share information in only three circumstances:

  • Service providers who help us operate an app — for example hosting, authentication or payment processing. Each app's annex names the providers it uses. These providers may only use the information to perform services for us, and are bound by contract to keep it confidential and secure.
  • When you ask us to — for example a feature you turn on that shares something with another person.
  • When the law requires it — in response to a valid legal request, or where disclosure is necessary to comply with a legal obligation, enforce our terms, prevent fraud or a security threat, or protect the safety of a person or the public.

Security

We take reasonable steps to protect information from unauthorised access, disclosure, alteration and destruction. Data is encrypted in transit using HTTPS/TLS and encrypted at rest by our infrastructure providers. Access is restricted to what each app's own authentication permits, with one deliberate exception: where an app publishes something specifically so that you can share it. Enliven's finished videos are the only such case, and the Enliven annex explains it in full.

No method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

We are based in Australia and use infrastructure providers whose servers may be located in other countries. This means your information may be transferred to, stored in and processed in a country other than the one you live in, where data protection laws may differ from those in your own country.

Each app's annex states which countries its data is processed in. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on appropriate safeguards, including Standard Contractual Clauses with our providers.

Your Rights

Subject to your local law, you have the right to:

  • Access the personal information we hold about you
  • Correct information that is inaccurate or out of date
  • Delete your information and, where you have one, your account
  • Export your information in a portable format
  • Object to or restrict our processing of your information
  • Withdraw consent where our processing relies on it, at any time

To exercise any of these rights, email [email protected] and tell us which app you are using. We do not charge for this and we will not treat you differently for asking.

If you are in Australia and are unhappy with how we have handled your information, you may complain to the Office of the Australian Information Commissioner at oaic.gov.au. If you are in the EEA or UK, you may complain to your local data protection authority.

Deleting Your Data

You can request deletion of your data at any time, for any of our apps, by email. Full instructions are on our Account & Data Removal page.

For apps with an account — Ankr, Enliven and our monday.com apps — email [email protected] from your registered email address and tell us which app you are using. We use the sending address to verify the request. See your app's annex for its deletion timeframe.

Monster Lab is different: it has no account, and you delete everything yourself from inside the app. See the Delete Monster Lab Data page.

Children's Privacy

Most Appd apps are general-audience products that are not directed to children under 13. We do not knowingly collect personal information from children under 13 through those apps. If you are a parent or guardian and believe your child has provided us with personal information through one of them, contact us and we will delete it.

Monster Lab is the exception. Monster Lab is deliberately designed for children, and is covered by additional protections and obligations. If you are a parent or guardian of a Monster Lab user, please read the Monster Lab annex — it is written for you.

Enliven is a 13+ app that children enjoy. It is not directed to under-13s and its accounts are for adults, but we know parents draw alongside their children with it. If that is you, the Enliven annex flags the two settings worth understanding first: the public share link and the name a drawing is signed with.

Changes to This Policy

We may update this policy to reflect changes to our apps or to legal requirements. When we do, we will update the "Last Updated" date above and post the revised policy here. If a change materially affects how we handle your information, we will give notice in the affected app before the change takes effect.

Contact Us

For any privacy question, request or complaint:

Email: [email protected]
Website: https://appd.com.au


Part 2 — App Annexes

Annex A — Monster Lab

Monster Lab turns a child's drawing into a 3D monster. This annex is written for parents and guardians. Read it with Part 1 above. A standalone copy of this annex, complete in itself, is published at privacy-monsterlab.html.

A note on who this app is for

Monster Lab is directed to children. We treat it accordingly, and we have designed it to collect as close to nothing as an app of this kind can. It is built to meet:

  • The Children's Online Privacy Protection Act (COPPA) in the United States
  • The provisions of the UK and EU GDPR that apply to children's data, including the UK Age Appropriate Design Code
  • The Australian Privacy Act 1988 and the Australian Privacy Principles
  • Google Play's Families policy and Designed for Families requirements

There is no account, and we never learn who your child is

Monster Lab has no sign-up, no login, no password, and no email address. We never ask for your child's name, age, birthday, school, photo of themselves, or any other detail that identifies them, and there is nowhere in the app to enter one.

When the app first runs it obtains an anonymous user ID — a random string of characters (a UUID) generated by our authentication provider. It is not derived from your device, your phone number, your advertising ID, or anything about your child. It is simply a random number that lets our server recognise the same installation on the next request, so we can apply the daily limit and know whether a subscription is active.

We hold a random identifier, not an identity. We could not tell you who any given ID belongs to, because we have never been told.

What we store on our servers

The complete list. There is nothing else.

  • Device record — the anonymous user ID, whether the installation is on the free or subscribed tier, and the date the record was created.
  • Daily usage count — the anonymous user ID, a date, and the number of monsters hatched that day. This is how the daily limit is enforced. Nothing about what was made is recorded here, only how many.
  • The drawing your child uploads, and the monster generated from it. See the two sections below for how the drawing is processed and how long each piece is kept.
  • IP address — transiently, in memory only. When a request reaches our server we use the originating IP address to apply a per-IP rate limit, which stops automated abuse of the service. It is used for that check and discarded. We never write the IP address to a database, a log or a file.

Your child's drawing and Google Gemini

This is the part we most want parents to read, so we will state it plainly.

When your child creates a monster, their drawing is uploaded to our backend and sent to Google's Gemini service. Gemini is an artificial intelligence service operated by Google. It looks at the drawing, identifies its features — the shapes, colours and details your child drew — and generates the monster image from them. Without this step the app cannot make a monster.

The drawing is sent to Google for that single purpose and nothing else. We do not send anything alongside it that identifies your child, because we do not hold anything that does — no name, no email, no account.

On training AI models: we do not permit your child's drawing to be used to train or improve any AI model, and we do not use it to train models of our own. Google's paid Gemini API is offered on terms under which submitted content is not used to train Google's models, and it is on those terms that we send the drawing. Google's own handling of the data is additionally governed by its Privacy Policy. If this ever changes, we will update this policy and give notice in the app before the change takes effect.

Google is the only AI provider Monster Lab uses. No other AI or machine learning service receives your child's drawing.

What stays on the device and is never uploaded

The monsters your child collects, the names they give them, their progress through the game, and their app settings are stored on the device only, in the browser's local storage (IndexedDB). This information is never uploaded to us, and we cannot see it.

Because it lives on the device, it is removed when the app is uninstalled or its data is cleared. It is also not backed up by us, so it will not transfer to a new device.

What Monster Lab does not have

Children's apps commonly include things we have deliberately left out. Monster Lab contains:

  • No analytics. There is no analytics SDK of any kind in the app. We do not measure sessions, screens, funnels or engagement.
  • No crash reporting. No crash or diagnostic SDK is present.
  • No advertising. No ads, no ad networks, no ad identifiers, no IDFA or Android Advertising ID.
  • No third-party trackers, tags, pixels or tracking cookies.
  • No chat, messaging, comments, user profiles or social features. Your child cannot communicate with anyone through Monster Lab, and no one can contact them through it.
  • No location data. The app does not request or use location, precise or approximate.
  • No access to contacts, calendar, microphone, or health data.
  • No browsing of the photo library. The app can access the camera or a single image only at the moment your child chooses to add a drawing. It does not scan, index or read the rest of the camera roll.

We checked for the usual third-party components found in apps of this type before publishing. There are none.

Who else receives data

  • Supabase — provides the anonymous authentication that issues the random user ID, and stores the device record and the daily usage count.
  • Modal — runs the image processing and stores the generated results.
  • Google (Gemini API) — receives the drawing in order to generate the monster, as described above.
  • Google Play — processes purchases, once in-app purchasing is available. Payment is handled entirely by Google Play; we never receive or store your card details, billing address or any other payment information. All we learn is whether an installation is subscribed.

That is the complete list. No other company receives data from Monster Lab.

How long we keep things

  • Generated monster images (renders): automatically deleted after 14 days.
  • 3D meshes: retained, so that monsters remain usable in the app.
  • Device record and daily usage counts: retained while the installation is in use, so that limits and entitlements work correctly.
  • IP addresses: never stored. Held in memory for the rate-limit check and discarded.
  • On-device data: kept until you uninstall the app or clear its data.

Where your data is processed

Monster Lab's data is processed outside Australia:

  • Supabase — hosted in Singapore.
  • Modal — hosted on infrastructure in the United States.
  • Google Gemini — processed on Google's infrastructure, which may be in the United States or elsewhere.

If you are in Australia, the EEA or the UK, this means information is transferred overseas for processing. We rely on appropriate safeguards for these transfers, including Standard Contractual Clauses where required, and we take reasonable steps to ensure our providers handle the data consistently with this policy.

No advertising, no sale, no profiling — stated explicitly

Because these questions matter most for a children's app, we repeat them here without qualification:

  • Monster Lab contains no advertising of any kind.
  • We do not sell your child's personal information, and we never will.
  • We do not carry out behavioural profiling, personalisation based on tracking, or automated decision-making about your child.
  • We do not use your child's data for marketing. We have no way to contact your child, because we hold no contact details.

Parental rights, access and deletion

As a parent or guardian you have the right to review the information associated with your child's installation, to have it deleted, and to refuse any further collection.

To delete everything, use the app. Open Monster Lab, go to the Grown-ups screen (the ⚙ icon) and tap Delete account & data. This removes the device's account and everything stored for it, immediately and permanently. There is no waiting period and nothing to email us about. It cannot be undone.

If the app has already been uninstalled: the anonymous identity lives only inside the app, so uninstalling discards the only key linking that data to the device. What remains on our side is unattributable — it cannot be connected to you, your child or your device — and it expires with our normal retention. If you would like it removed anyway, email [email protected].

To stop all further collection: uninstall the app. Nothing is collected when it is not running.

Deleting your data does not cancel a subscription. Subscriptions are billed by the app store, not by us, so deleting data has no effect on billing. Cancel separately — on Android via Google Play → Payments & subscriptions, on iPhone or iPad via Settings → your name → Subscriptions.

Step-by-step instructions are on our Delete Monster Lab Data page.

Questions from parents

We would rather answer a question than have you guess. For anything about Monster Lab and your child's privacy, email [email protected] and we will respond.


Annex B — Ankr

Ankr is a boat anchor monitoring app. Read this annex with Part 1 above. A standalone copy of this annex is also published at privacy-ankr.html.

What we collect

  • Account information: your email address, a unique user ID, and authentication credentials, managed securely by Firebase Authentication.
  • Location data. Ankr collects and processes location data as its core function:
    • Precise location (GPS) — to monitor your boat's position relative to the anchor
    • Continuous tracking — while a monitoring session is active, in the foreground and, when you enable it, in the background
    • Real-time synchronisation to Firebase Realtime Database, which is what enables remote monitoring from another device, local alerts, anchor drag detection and geofence alerts
    • Location history — stored so the app can show your anchor track and movement during a session
  • Device information: device model, operating system version, app version, and device identifiers used for analytics and crash reporting.
  • Usage data: features accessed, monitoring sessions (start, duration, end), settings and preferences, and alerts triggered.

You control when this happens. Location tracking occurs only when you explicitly start a monitoring session, and stops when you end it. You can change location permissions at any time in your device settings.

How location data is used

Your location data is used only to: track your boat's position relative to the anchor drop point; detect drag beyond the expected swing radius; allow you to monitor from another device; display movement history for a session; and trigger geofence alerts.

In addition to the commitments in What We Never Do, for Ankr specifically we do not share your location with other users unless you choose to share it through the app's own settings and links, and we do not track your location when monitoring is not active.

Location permissions

  • Precise location — required to monitor anchor position accurately.
  • Background location — allows monitoring to continue when the app is in the background or the screen is off.

The app requests these on first use and explains why each is needed.

Third-party services

Ankr uses Firebase, a Google platform:

  • Firebase Authentication — manages sign-in and account access, handling your email and password to Google's security standards.
  • Firebase Realtime Database — stores and synchronises your location data across devices. Access is restricted to your authenticated account.
  • Firebase Analytics — collects anonymised usage data so we can understand which features are used and improve them.
  • Firebase Crashlytics — collects crash reports and diagnostic data automatically so we can fix faults. Reports may include device information, app state and stack traces, but not personal information.

Firebase is provided by Google and subject to Google's Privacy Policy. No other third-party service provider receives your Ankr data.

How long we keep things

  • Account data: retained while your account is active.
  • Location history: retained for the life of your account, to provide historical tracking.
  • Analytics data: retained in anonymised form for up to 14 months.
  • Crash reports: retained for up to 90 days.

Deletion

You may request deletion of your account and all associated data at any time by emailing [email protected] from your registered email address. We will delete your account and authentication credentials, and all stored location data and monitoring history, removing personal information from our systems within 30 days. Some data may be retained in anonymised form for analytics or where the law requires it.

Where your data is processed

Ankr's data is stored on Google's cloud infrastructure, including servers in the United States.


Annex C — Appd for monday.com

This annex covers our apps that run inside a monday.com workspace. Read it with Part 1 above.

What we collect

  • Account information:
    • UserID — the unique identifier for your account
    • BoardID — the unique identifier for your board
    • Your name
    • Your email address
  • Usage data: information about how you interact with the app, such as the features you access and the boards you create (BoardID). This helps us improve the app.
  • Log data: standard server log data, including your IP address, browser type, operating system and referring URL, used for troubleshooting and to analyse usage trends.

Cookies and similar technologies

This app and our website may use cookies and similar technologies — including beacons, scripts and tags — to hold certain information and to analyse use of the service. Cookies are small data files stored on your device, which may include an anonymous unique identifier.

You can set your browser to refuse cookies or to tell you when one is being sent. If you refuse cookies, some parts of the app may not work.

These technologies are used in this app only. They are not used in Monster Lab.

Marketing communications (optional)

With your consent, we may use your name and email address to send you updates about the app or new features. You can opt out at any time using the unsubscribe link in any email we send.

Your consent is entirely optional. Declining does not affect your ability to use the app.

Third-party services

  • Sentry — monitors the application for errors and exceptions, and may collect information about your device and your use of the app so we can identify and fix problems.
  • Vercel — hosts and deploys the application, and may collect information about your device and your use of the app in providing that hosting.
  • Veriff — provides ID verification, and may collect usage and device information for security purposes.

How long we keep things, and deletion on uninstall

We retain your information for as long as your account is active or as needed to provide the app, and as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Deletion on uninstall: when you uninstall the app, we delete your personal information from our systems. This is currently a manual process, triggered by an "uninstall" webhook event that alerts our support team by email. On receiving that notification, our support team deletes your information within 10 business days.

Because this step is manual, there may be a short delay between uninstalling and complete deletion. We are working on automating it to shorten that window. You can also request deletion directly at any time — see Deleting Your Data.

Where your data is processed

This app is hosted on Vercel's infrastructure, which may process and store data in the United States and other regions.


Annex D — Enliven

Enliven turns a drawing into a short video with sound. You draw a creature on the in-app canvas, or photograph one you drew on paper, and the app returns an eight-second video of it moving. Read this annex with Part 1 above. A standalone copy of this annex, complete in itself, is published at privacy-enliven.html.

Two things to read first

Who this app is for

Enliven is not directed to children under 13, and accounts are for adults. You must be at least 13 to hold an account, and if you are under 18 you should have a parent or guardian's permission. We expect parents will sit alongside a child while they draw — that is fine, but the account, the email address on it, and the decision to share a video are the adult's.

What we collect

  • Account information: your email address and a user ID. That is the whole of what identifies you. Sign-in is by email magic link or Google sign-in, handled by Supabase Auth — no password is ever created or stored. We do not collect your name, age, phone number, address or location.
  • What you draw and what is made from it: your original sketch and a transparent-background copy, the photoreal still generated from it, the untouched model output kept for troubleshooting, and the finished video with its poster image. Where each of these is stored, and which are private, is set out under the next heading.
  • Credit ledger: every credit granted, spent and refunded, with the reason and timestamp. This is how your balance is calculated and how a credit is returned when a generation fails.
  • Purchase records: the platform, product ID and the store's transaction ID. We never see or store card details — Apple and Google process payment, and RevenueCat validates the purchase on our behalf.
  • Generation records: the status of each job, the text prompt generated from your drawing, the content-moderation result, and any error message.
  • Moderation counters: a count of submissions rejected as unsafe, and a flag showing whether the account is locked. Repeated unsafe submissions lock the account. This exists to keep the service safe, particularly given that finished videos are shareable.
  • Push notification tokens: the device token used to tell you your video is ready. Optional — decline the permission and the app still works.
  • The signature text you attach to a drawing — see The name you sign with below.

On our shared backend: one Supabase project hosts several of our apps. Enliven's data lives in its own database schema, isolated by row-level security — every table is restricted so a signed-in user can read only their own rows, and the app has no permission to insert, update or delete directly. Other apps on that project cannot read Enliven data, and Enliven cannot read theirs.

Your finished video is publicly reachable

Your sketch, the transparent copy, the generated still and the raw model output are all stored privately, readable only by you.

The finished video and its poster image are different. They are stored in a public bucket, and anyone who has the link can open and watch them, on any device, without signing in to Enliven and without an account of their own.

This is deliberate. Sharing a creature is the point of the app, and the places you share to — messaging apps, social apps, a link pasted into a family chat — need a link they can actually fetch. A video locked behind a login could not be shared at all.

The link is unguessable, but it is not secret. It contains a long random identifier, so nobody will stumble across your video by chance and there is no directory or browsable index of everyone's creations. But once you send the link to someone, they can send it on. Treat sharing a video the way you would treat sharing a photo. If you want one taken down, email us and we will delete the file, after which the link stops working.

This is the one place where an Appd app deliberately publishes something, and it is the exception noted in Part 1 under Security.

The name you sign with

Enliven lets you sign a drawing with a short line of text — for example “Brodie · 12yrs”. It is free text you choose, limited to 40 characters.

That text is rendered into the finished video file itself. It is not a caption we can strip out later; it is part of the picture, so it travels with the video everywhere the video goes — including to anyone passed the public link. The only way to remove it is to delete the video; editing the field afterwards does not change a video already made.

We do not require a real name, and we would gently suggest not using one. A first name, a nickname or an initial does the job.

Where your drawing goes

When you create a creature, your drawing is uploaded to our backend and sent to third-party AI services to be turned into a video. There is no way to make the video without this step. Specifically:

  • Google (Gemini) receives your sketch, describes it in words, and generates the photoreal still image from it.
  • Alibaba (Wan) receives that still and produces the eight-second video and its audio.
  • Vercel AI Gateway routes these requests to the providers above; your images pass through it in transit.
  • Vercel runs the compositor that adds the name card, logo and music to the finished video.

The drawing is sent for that single purpose and nothing else, and is not accompanied by your email address or anything else identifying you.

On training AI models: we do not use your drawings, images or videos to train models of our own, and we do not permit them to be used to train or improve a third party's models. We send content to these providers on their commercial API terms for that purpose. Each provider's own handling is additionally governed by its terms — Google's by its Privacy Policy, and Alibaba Cloud's by its Privacy Policy. If this ever changes, we will update this policy and give notice in the app before the change takes effect.

No AI or machine learning provider other than those named above receives your drawing.

Third-party services

  • Supabase — sign-in, database, and file storage for your sketches and videos.
  • Vercel AI Gateway — routes generation requests to the AI providers.
  • Google (Gemini) — reads your sketch to describe it, and generates the still image.
  • Alibaba (Wan) — generates the video and its audio.
  • Vercel — runs the compositor that finishes the video.
  • Firebase Analytics (Google) — app usage measurement. We log no custom events at all: we have not instrumented the app to record what you draw, generate or share. What is collected is Google's automatic collection only — app opens, session length, device model, operating system version, country, and a resettable app-instance ID. No advertising identifier is involved.
  • Firebase Cloud Messaging (Google) — delivers the “your video is ready” notification.
  • RevenueCat — validates in-app purchases. It receives purchase identifiers and your user ID, not payment details.
  • Apple and Google Play — process payments for credits.

That is the complete list. No other company receives data from Enliven.

Device permissions

  • Camera — only to photograph a drawing you made on paper. Optional: the in-app canvas needs no permission at all, and the camera is never used in the background.
  • Photo library (add only, on iOS) — to save your finished creature to your own photos. Add-only: the app can write a file and cannot browse, read or index the rest of your library.
  • Internet — required, because the video is generated on our servers.
  • Notifications — optional.

Enliven does not request location, contacts, calendar, microphone, health data, or an advertising identifier. There are no third-party advertising SDKs in the app, and no chat, comments or public feed — nobody can contact you through Enliven, and there is no gallery of other people's creations to browse.

Credits and payments

Enliven is paid for with consumable credits bought through the app store. Credits are consumable, not a subscription, so there is nothing recurring to cancel. Payment is processed entirely by Apple or Google; refunds are handled by them under their own policies.

How long we keep things

At present, nothing expires automatically. Your sketches, generated images, finished videos, credit ledger, purchase records and generation history are kept for as long as your account exists. There is no scheduled deletion job, and we do not currently delete inactive accounts. Deletion happens when you ask for it. If we introduce automatic expiry later, we will update this policy and say so in the app before it takes effect.

Deletion

There is currently no delete button inside the app. Deletion is by email request, and we do it by hand. Email [email protected] from the address you signed in with, and we will confirm when it is done, within 30 days.

Deletion removes your account and email address, your credit ledger, purchase records and generation history, your moderation counters and push tokens, and your files in both storage buckets — every sketch, transparent copy, generated still, master file, poster and finished video. We remove the files as a separate, deliberate step, because storage does not delete itself when an account is removed. Afterwards, any share link you have sent out stops working.

Deletion is permanent and cannot be undone. Unused credits are forfeited when an account is deleted — if you have a balance you care about, spend it first. Deleting your account does not itself produce a refund.

To delete a single video rather than your whole account, email us the link and we will remove that video and its poster.

Where your data is processed

Enliven's data is processed outside Australia. Supabase, Vercel, Google and Alibaba Cloud operate infrastructure in a number of countries, including the United States and locations in the Asia-Pacific region, and your drawings and videos are processed there.